Here in Nairobi the Diploma course of the Cape Wine Academy has started. I am teaching the course, which consists of four units lasting approximately six months each with assignments and an exam for each unit. Once the exams for each unit have all been passed, students can then embark upon the tasting exam. All-in-all quite an undertaking and a total of six students are signed up, primed, and ready to go.
Each lecture within each unit culminates in a wine tasting the wines reflecting the subject of the lecture. For example, lectures on the theme of organic, bio-dynamic, and environmentally sustainable wine making we taste wines that best reflect these principles and techniques. For lectures more country and region focussed, such as Bordeaux or Burgundy in France, or, Mosel in Germany, then the wines selected reflect the styles and diversity from these different regions.
Finding wines in Nairobi to match the themes and subjects covered in the lectures for the Diploma course is quite a challenge. The supermarkets and most wine suppliers in Nairobi, as I have mentioned in previous blogs, tend to mainly stock the generic and brand wines from South Africa, Chile, and some European countries. Wines that are more interesting, endowed with a sense of character, are generally not available. For example, the wines available from Bordeaux are at best the generic regional Appellations d'origine contrôlées such as Bordeaux Supérieur, rather than the famous individual appellations such as Médoc and Graves. Obtaining interesting wines requires lots of lateral thinking, begging, borrowing, although not yet stealing. As a group we are dependent on ourselves and soliciting the assistance of many and any a friend to bring back from travels the necessary precious bottles.
Bordeaux apart from the Diploma classes is also on my mind at present because the recently released en premeur offerings for the 2009 vintage are causing a bit of stir in the press of the fine wine world. The international wine critics have let the superlatives rip by describing the 2009 vintage as the best in a generation and some have gone as far as writing the best ever. The quality of the 2009 vintage is somewhat academic as most mere mortals will never get to taste the wines. Even with a deep interest in fine Claret the chances of also having deep pockets to buy an even moderate example of the 2009 vintage are unlikely.
To buy a case of any of the famous 2009 first growths, as they are called, such as Chateaux Lafite, Latour, Margaux, Mouton-Rothschild, and Haut-Brion, (the famous Ho Brion of the title of this blog), will cost between Euro 5,000 to 10,000 a case, about Euro 400 to 800 a bottle. This is the en premeur price meaning that when you eventually take receipt of wines some two years hence you will have to add tax and shipping on top of the price, about another 25% to 100% depending where you live in the world. These are wines that have not even been bottled yet. They have been assessed by wine critics from samples straight from the barrel and yet such is the almost hysteria that has been created for the 2009 vintage, at least in some parts of the world and in particular China, allocations of the best wines are already sold.
At one level the price of a bottle of any given wine should be fairly straight forward. Like any other commodity the price of a bottle of wine reflects the costs of production. Surprisingly then the production costs of a bottle of wine from a vast agri-business enterprise somewhere in the world are not that different from that of the world’s most expensive wines. Now I am not being precise here, but say the production costs of a bottle of imaginary el-cheapo are roughly $3 to $5 a bottle. The production costs of a fine and even an iconic great wine may only be very roughly twice that of my el-cheapo bottle of wine.
The owners of first growth chateaux in Bordeaux would most likely disagree with this estimation of additional production costs. They are more likely to argue that their costs are much, much higher than those of my imaginary el-cheapo producer. They would point to the stratospheric costs of land, higher labour costs due to for example hand picking of grapes, the low yields of grapes per hectre necessary for really great wine production, and the use of the finest and therefore most expensive oak barrels. Let me be generous therefore and revise my estimation of the increased costs of a first growth bottle of wine by say 5 times. Yet the fine wines of Bordeaux first growths for example can sell for a 100 times or more a bottle than the price of my el-cheapo bottle.
If the high price of a bottle of first growth Bordeaux in comparison to el-cheapo is not entirely a function of production costs, then perhaps it is because it tastes better, even a 100 times better? If you read the tasting notes of the more prosaic wine tasters you may actually believe this to be true. In reality the price of a bottle of wine is established by a whole cornucopia of factors, perhaps the most important one being what any given individual will pay. The spectacular rise of the economies of the Far East, in particular China, coupled with a rapidly rising demand for the very best wines is a major factor in why the prices of Bordeaux wines has been rising almost exponentially over the last decade. For the Diploma students in Nairobi we will taste really interesting wines. Unfortunately it is unlikely they will be first growth Bordeaux unless someone out there would like to donate a few bottles of say 1990 Pétrus?
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